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CMG Action Grant

Conservation Media Group

Grant amount: US $5,000 - US $10,000

Anticipated deadline: Aug 15, 2019

Applicant type: Organizations Individuals

Funding uses: Education / Outreach

Location of project: Anywhere in the world

Location of residency: Anywhere in the world

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CMG Action Grants support projects that use video to create measurable impact in ocean health or renewable energy solutions. CMG seeks filmmakers, activists and organizations of all ages and experience levels as potential grantees. Many Action Grants include matching funds from an organization connected to the grantee's project, but matching funds are not required. Included in the Action Grant is funding for production, post-production, distribution and impact measurement. Action Grant proposals may seek to create impact locally, nationally, or internationally and may be based anywhere in the world. All CMG awards are distributed as charitable funds and require that they are used in a responsible, non-profit manner. 

CMG's two focuses include:

  • Healthy Oceans: To positively impact the state of the ocean's health by responding to major challenge areas such as pollution (eg. run-off, oil spills, plastics, trash), climate change (e.g. ocean acidification, rising seas) & lack of protections (e.g. sustainable fisheries, marine protected areas, human-wildlife interaction).
  • Renewable Energy Solutions: To positively impact the future of the world's energy production & use by encouraging renewable solutions (eg. solar, wind) & decreasing fossil fuel use (eg. coal, oil, natural gas), as well curbing energy consumption.

You can learn more about this opportunity by visiting the funder's website.


  • Projects must utilize video with the goal to create measurable impact in the CMG Focus Areas of ocean health or renewable energy solutions. 
  • Video concepts should be engaging, unique, and part of a strategic campaign to create change that can be tracked through key performance indicators.
  • Video total run time must be under 5 minutes, however the project may be comprised of multiple videos with a total run time of under 5 minutes.
    • For example, a project could result in one 5-minute film, two 2-minute films, or five 1-minutes films.
    • Projects may also be less in total run time; an animation project, for example, may only be one minute in length.
  • A clearly defined target audience should be associated with a specific call-to-action and distribution plan.
    • Target audiences could include millions of people, or even a single stakeholder, but should be thoughtfully determined with a specific result in mind.
  • Projects must include a measurement of resulting impact and push beyond "vanity metrics" such as shares, likes or social media views to measure on-the-ground impact for ocean health and renewable energy solutions. 
  • The project's distribution plan should specify how the video will reach and engage with the target audience, whether through social media, traditional media or in-person events & networks.
  • Partnerships for distribution and impact are required if the applicant is an individual filmmaker or filmmaking team.


  • CMG is especially interested in proposals that are innovative in their use of video, such as utilizing user-generated content, reaching outside of the usual audience for conservation film, and/or working on a different platform such as VR.  


  • CMG Action Grants are disbursed from charitable funds and must be used in compliance with CMG guidelines. Award funds may not be used with the intention of making profit.
  • Proposals that fall outside of CMG's Focus Areas will not be considered.
  • Target audience of "everyone" or ages "1-100" will not be considered. (Target audiences could include millions of people, or even a single stakeholder, but should be thoughtfully determined with a specific result in mind.)