Farmers’ Market Promotion Matching Grant Program

Missouri Department of Agriculture

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Grant amount: Up to US $1,000

Anticipated deadline: Feb 15, 2020

Applicant type: For-Profit Business Nonprofit

Funding uses: Applied Project / Program

Location of project: Missouri

Location of residency: Missouri

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Farmers’ Market Promotion Matching Grant Program

The Farmers’ Market Matching Grant Program is a reimbursement grant program funded through the Missouri Department of Agriculture. This grant awards up to $1,000 for reimbursement of expenses associated with promoting Missouri’s farmers’ markets. Projects should promote the farmers’ market in the local community and improve understanding, perception, knowledge of and location of the market. Projects must be matched on at least a dollar for dollar basis to meet eligibility.

This is a competitive grant program and funds may be used to:

  • Support the farmers’ markets promotion and advertisement. 
  • Provide awareness to communities about the farmers’ market locations, times of operation and products sold.

You can learn more about this opportunity by visiting the funder's website.


  • Eligibility Requirements
    • Only Missouri farmers’ markets are eligible to participate in this matching grant.
    • Paid receipts are required for any funds to be dispersed.
    • Applicants must show how matching funds will be contributed through the project as cash, in-kind or other.
    • Promotional items must include the “Missouri Grown” logo for reimbursement.
    • Evidence of completed promotional materials/projects must be included with the Project Inspection Notice.
  • Examples of eligible expenses:
    • Digital and written media
    • Signage
    • Billboards
    • Advertisement
    • Marketing
    • Graphic Design


  • Priority will be given to farmers’ markets that did not receive funds in 2016.


  • Examples of ineligible expenses:
    • Food purchase
    • Salaries/payroll for employees
    • Donations/contributions to fundraisers
    • Infrastructure/equipment/etc.
    • Reprinting of existing promotional materials or labels already utilized by the farmers’ market