Healthcare Georgia Foundation: Direct Services Grant Program

Healthcare Georgia Foundation

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Grant amount: Up to US $50,000

Anticipated deadline: Aug 9, 2020 12:00pm PDT

Applicant type: Nonprofit

Funding uses: Project / Program, Education / Outreach

Location of project: Georgia (US state)

Location of residency: Georgia (US state)

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About this funder:



Direct Services Grant Progam

Healthcare Georgia Foundation firmly believes that high-performing organizations delivering effective programs will achieve better health outcomes for clients, consumers, patients, and communities. 

The Foundation is pleased to announce the Notification of Funding Availability (NOFA) for the 2019 Direct Services Grant Program. In alignment with the Foundation’s new Strategic Plan which addresses achieving health equity for all, the Direct Services Grant Program focuses on Preventing and Managing Chronic Diseases that is included in our Promoting Health and Preventing Disease impact area.

The 2019 Direct Services Grant Program will support new or existing best practice or promising approaches programs that address high burden and costly chronic diseases and underlying risk factors that have proven evidence-based interventions, including Asthma; Cardiovascular Disease (Heart Disease and Stroke), and Diabetes.

What are Direct Services? 

Direct Services can be described as the implementation of a particular program or service(s) carried out by a nonprofit organization to improve health outcomes among vulnerable populations and to ensure individuals have equitable access to affordable, quality healthcare. Examples include implementing effective interventions to address cultural competency in the healthcare setting; educating individuals/populations on health disparities and/or disparities in healthcare access, cost, and quality; or increasing diversity within Georgia’s healthcare workforce. To read about previously successful Direct Services Grant Programs, please see the Foundation’s Results Matter: Direct Services Grant Program Evaluation.

Tthe Direct Services Grant Program will only support existing healthcare services or health promotion programs and will not support new services or programs. Supporting existing services and programs that have been previously evaluated ensures funded programs are more likely to be sustainable beyond a grant cycle. Existing healthcare services or health promotion programs are activities that are fully operational at the time of submitting the grant application to the Foundation. Expansion of existing healthcare services or health promotion programs based on effective interventions is allowable. However, the applicant must clearly demonstrate the ability to support and sustain the expansion beyond the requested funding from the Foundation.

HGF Direct Services Funding Categories and Criteria

All applicants are required to demonstrate that the proposed program aligns with at least one of the funding categories listed below. The list of eligible activities is not an exhaustive list, if the proposed program activities are different they must align with at least one of the funding categories.

Funding Category: Health Awareness & Education

Eligible activities: 

  • Community awareness via mass media or social marketing
  • Community health and wellness education
  • Health promotion campaigns targeting specific populations or focused on a specific health issue

Funding Category: Cultural Competency

Eligible activities:

  • Cultural competency assessments, data collection, trainings, workshops, and/or webinars for healthcare providers/workforce
  • Use of interpreter services or bilingual providers for clients with Limited English Proficiency
  • Community initiatives that address increasing knowledge, attitudes and awareness of cultural linguistic and social norms among diverse populations

Funding Category: Workforce Diversity

Eligible activities:

  • Programs to recruit and retain healthcare workforce staff who reflect the cultural diversity of the community served

Funding Category: Data Collection & Dissemination

Eligible activities:

  • Efforts to collect health data on populations affected by health disparities
  • Improve health data collection (e.g. implement electronic medical records, community participatory evaluations, improve surveys/questionnaires, etc.)
  • Disseminate health disparity data and/or evaluation results (e.g. publish findings, and communicate results back to the community or target population)

Funding Category: Delivery or Expansion of Program/Services 

Eligible activities:

  • Deliver/expand effective interventions that reduce health disparities and address unequal access in primary healthcare services
  • Deliver/expand effective interventions that make quality and affordable healthcare accessible to underserved individuals and communities.

You can learn more about this opportunity by visiting the funder's website.


  • Who should apply:
    • Nonprofit organizations, including nonprofit hospitals, that are exempt from Federal income tax under provisions of Section 501(c)(3) of the IRS Code
    • Quasi-governmental entities
    • Organizations located in Georgia with programs targeting Georgia residents
    • Previously funded organizations must be in good standing with the Foundation.
      • Staff will determine whether previous grantees sufficiently complied with grantee requirements
  • What we fund: 
    • Direct program costs can include expenditures on activities related to the functions of the program, including:
      • Salaries/benefits for existing or new staff for program-specific activities.
        • If you are proposing to hire new staff, you must include how you plan to sustain the position after the Foundation’s grant ends.
          • Additionally, if you are creating a new position, attach a copy of the job description(s)
      • Program-related equipment (e.g. laptop/desktop computers, iPads and printers) (maximum of 10% of total grant request)
      • Other direct expenses (staff training, meetings/convenings, printing, etc.)
      • Consulting fees
      • Evaluation (minimum of at least 10% of the total grant request)
      • Grant-related travel
      • Indirect expenses (maximum of 10% of total direct costs)


  • What we do not fund:
    • Colleges/universities and governmental agencies as the lead applicant
      • This includes College/University Foundations, Institutes, academic centers, and other entities affiliated with a college/university and/or governmental agency.
    • State and local public health departments are ineligible to apply as the lead applicant.
    • More than one application per organization or department
    • Active grantees with the Foundation
      • If you are a current grantee and have a question about eligibility, please contact your program officer.
    • Lead organization participating in The Two Georgias Initiative
    • The EmpowerHealth Capacity Building Program grantees
    • Funding that primarily supports client treatment/ therapeutic regimens, pharmaceutical expenses, rehabilitation services, transportation, housing or occupational services
    • Capital campaigns or renovations
    • Activities that exclusively benefit the members of sectarian or religious organizations