Matching Assets to Community Health (MATCH) - Small Grant

The Wellmark Foundation

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Anticipated deadline: Jun 5, 2021 3:00pm PDT

Grant amount: Up to US $25,000

Fields of work: Food Access & Hunger Recreation Nutrition & Healthy Eating Food Delivery & Distribution Services Wellness & Healthy Living Food Security Physical Fitness Trail Creation & Maintenance Biking Show all

Applicant type: Government Entity, Nonprofit, Elementary / Secondary School, College / University

Funding uses: Education / Outreach, Project / Program

Location of project: Iowa, South Dakota

Location of residency: Iowa, South Dakota

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About this funder:




The Matching Assets To Community Health (MATCH) grant program is a challenge grant designed to bring other funders together to support larger community health projects needing potentially higher levels of funding or collaboration.

Grant Focus Areas

The Wellmark Foundation’s goal is to be a catalyst in bringing groups together to positively impact health within a community. Our funding focuses on sustainable initiatives in two areas:

  • Increasing access to and consumption of nutritious foods
    • WHY? Because good nutrition is a cornerstone to optimal health and well-being.
  • Creating safe and healthy environments in which to be active
    • WHY? Built environment approaches — infrastructure and man-made systems, such as community design, parks, trails and other amenities — make it easy to engage in active living, which is likely to increase physical activity for all age groups.

Small MATCH Grant (requests up to $25,000)

Each Small MATCH grant awarded  will be a maximum of $25,000, and the project must be completed in one year. The grant must be matched 50 percent with cash or in-kind contributions. At least one-half of the matching support must be cash.

Successful Criteria

For a grant to be considered the following criteria must be met:

  • ALIGNMENT: Clearly aligns with one of The Wellmark Foundation grant-making areas of focus — increasing access to and consumption of nutritious foods or promoting safe and healthy environments in which to be active.
  • SUSTAINABLE: The project is sustainable. What does this mean? The Foundation defines sustainable initiatives as:
  • Projects a community has been able to implement and will be able to maintain over the long-term, resulting in the project continuing to thrive long after The Wellmark Foundation grant funds have been used.
  • PRIORITY: The project is a demonstrated priority by the community.
  • AVAILABLE: The project is available to all community members. It cannot be restricted to individuals who pay a fee for ongoing participation.
  • RESOURCES: Leverages private, public and/or community resources to make the project sustainable and maximizes collaboration with applicable, needed stakeholders.
  • EVIDENCE-BASED: Aligns with evidence-based, best practices and/or principles.
  • EVALUATION: The outcomes are clearly stated and measureable and have a sound evaluation process.
  • ATTAINABLE: The project must be able to be completed within the required time frame of the grant.

Still not sure if your project or initiative fits?

For illustration purposes only, The Wellmark Foundation is providing the list below — based on previous grant applications — to help demonstrate the types of projects or initiatives that align best with the Foundation’s focus areas

Favorable initiatives

  • Edible orchards
  • Community gardens and greenhouses
  • Food preparation methods
  • Farm/field/garden-to-table projects, including
  • education
  • Policies or councils working to create access to
  • healthy foods and nutrition education
  • Public playground structures and spaces
  • Outdoor recreation and sport courts or fields
  • Public swimming pools, splash pads, aquatic centers
  • Trails, including links, spurs and connectors
  • Safe Routes to School plans and infrastructure
  • Accessible and safe walking paths or routes
  • Share-the-road plans and infrastructure
  • Bike-share program infrastructure

You can learn more about this opportunity by visiting the funder's website.


  • To be eligible to apply for a grant from The Wellmark Foundation, the primary applicant (fiscal agent) must meet all the following requirements:
    • Must be classified as a Section 501(c)(3) tax-exempt organization under Internal Revenue Code or a governmental entity.
    • Must be an organization within the states of either Iowa or South Dakota or seeking funding support for grant funding restricted for use in Iowa or South Dakota.
    • Cannot have a contractual relationship with Wellmark, Inc., Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, Wellmark Health Plan of Iowa, Inc. or Wellmark Valued Health Plan.
      • This does not include having health insurance coverage through Wellmark.


  • For illustration purposes only, The Wellmark Foundation is providing the list below — based on previous grant applications — to help demonstrate the types of projects or initiatives that align best with the Foundation’s focus areas.
    • Less than favorable initiatives
      • Ongoing food assistance
      • Emergency food assistance
      • Fee-based facilities
      • Fee-based programming
      • Projects solely for the construction or renovation of restrooms, parking lots, shelter houses
      • Community recreation centers requiring an ongoing membership or fee
      • Construction of a recreation center or community center
      • Ongoing programming
      • Salaries for staff
      • Sporting events, such as tournaments
      • In-direct expenses, such as volunteer software or marketing expenses
      • One-time speaker series or educational sessions
      • Projects that support a limited audience
    • The Wellmark Foundation will not award grants for:
      • Biomedical research that will not impact local residents in the immediate future or that does not have a direct application to implementing a community-driven health intervention
      • Uncompensated care for direct clinical services or services that are billable for third-party reimbursement
      • Disease management programs or projects focused on patient populations with specific diagnosis
      • Organizational indirect costs
      • Programs operated by or for the benefit of for-profit organizations
      • Debt retirement
      • Annual fund drives or capital campaigns
      • Fundraising events
      • Endowments
      • Reimbursement for cost of projects already completed or underway before grant is approved