PEDIGREE Foundation: Dogs Rule Grant

PEDIGREE Foundation

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Anticipated deadline: Apr 30, 2021 9:59pm PDT

Grant amount: US $50,000

Fields of work: Animal Welfare - Domestic Animals & Pets

Applicant type: Nonprofit

Funding uses: Project / Program

Location of project: United States

Location of residency: United States

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About this funder:



About Us

The PEDIGREE Foundation has its roots in The PEDIGREE Adoption Drive, a campaign initiated in 2005 by PEDIGREE Brand. The annual adoption drive was active in the United States, Canada, the United Kingdom, Ireland, and other countries around the world and helped raise awareness and funds for dogs in need. In 2008, PEDIGREE Brand created the PEDIGREE Foundation to further help the cause.

The Foundation is a 501(c)(3) private foundation that is run by a volunteer Board of Directors and funded by PEDIGREE® Brand and contributions from the public. Since 2008, we have awarded more than $6.1 million through 4,740 grants to shelters and rescue organizations.

Dogs Rule Grant

  • This is a two year grant ‐‐ $50,000 each year (2019 & 2020) for a total grant program funding of $100,000. 
  • To be considered for a Pedigree Foundation Dogs Rule Grant, the project(s) or  program(s) for which the funds would be used must be a new, creative, and  innovative initiative that could potentially serve as a best practice model for other  shelters and rescues to help them increase their dog adoption rates. The project or  program impact must be measureable and show adoption rate success attributable to grant funding. .

Semi‐finalists will receive an unannounced, on‐site visit by an auditor who will assess the  current state of care for the animals in your program. The organization that is awarded the Dogs Rule Grant will also receive two additional on‐site audits throughout the two‐year grant award period. These audits will allow the organization to demonstrate how the grant funds have been utilized up to that point and the program’s results to that date. 

Organization’s that are awarded a Dogs Rule grant will be required to submit interim and final reports including a narrative of program results to that point as well as updated financial documents. These reports serve to show the direct impact the program has had or is having on dog adoption rates. 

You can learn more about this opportunity by visiting the funder's website.


  • All applicants for PEDIGREE Foundation grants must hold a current 501(c)(3) designation from the U.S. Internal Revenue Service.
  • The PEDIGREE Foundation limits its awards to grants for programs that benefit dogs.
  • To be considered for a Pedigree Foundation Dogs Rule Grant:
    • projects and programs must be a new initiative and seen as creative and potentially a best practice for other shelters and rescues to increase annual dog adoptions.
    • The project or program impact must be measureable and show adoption rate success attributable to funding.
  • Participation in communication activities that promote the PEDIGREE Foundation’s mission will be required. 
  • Funds must be utilized within the grant period (each grant awarded within the one year cycle) and spent for the purposes outlined in the grant application.


  • We Do Not Fund:
    • Programs/projects that do not directly influence dog adoptions,
    • Debt reduction or operating deficits,
    • Capital campaigns,
    • General operating expenses,
    • Grants to individuals,
    • Endowment funding,
    • Event sponsorships.


This page was last reviewed May 02, 2020 and last updated May 02, 2020