Best Travel and Tourism Grants in Wisconsin

Wisconsin nonprofit organizations planning tourism promotions or events that attract visitors and boost local economic impact can apply for reimbursement of eligible marketing expenses, with awards up to Up to US $79,100. Grants from Travel Wisconsin help Wisconsin tourism groups fund short-term sales promotions, including digital, print, broadcast, direct mail, PR, and influencer campaigns targeting markets beyond the local area.

The Mission Grant by the Dubuque Racing Association aims to enhance community well-being through support for non-profit organizations focused on population growth, retention, and tourism. Eligible applicants must be tax-exempt entities, with a preference for projects that involve capacity building. The grant does not fund endowments, political causes, or personal benefits. This initiative seeks to bolster the tri-state area, specifically targeting Dubuque and surrounding counties to promote local tourism and economic development.

Joint Effort Marketing Grant Program

The Joint Effort Marketing (JEM) Grant Program funds promotions or events for nonprofit organizations. The JEM grant has different categories to fit an organization’s needs. Each category reimburses Wisconsin nonprofit organizations for eligible promotional expenses. 

Destination Marketing

Destination Marketing grants require collaboration among at least three municipalities or communities. There are two types of Destination Marketing grants available for nonprofit organizations:

 This grant supports research and development expenses that investigate how to increase visitor spending across at least three municipalities or communities. The research will help you discover what makes your destination unique and attractive to visitors in order to define a brand and focus a marketing strategy. It can also help you acquire data to measure the impact of the visitor on the local economy. The eligible award amount is $10,000 per municipality, with the maximum award being $39,550, and must not exceed 50% of the overall budget. 

Joint Effort Marketing Grant Program

The Joint Effort Marketing (JEM) Grant Program funds promotions or events for nonprofit organizations. The JEM grant has different categories to fit an organization’s needs. Each category reimburses Wisconsin nonprofit organizations for eligible promotional expenses. 

Destination Marketing

Destination Marketing grants require collaboration among at least three municipalities or communities. There are two types of Destination Marketing grants available for nonprofit organizations:

This grant is for marketing and promotion initiatives that increase visitor spending across at least three municipalities or communities. This marketing option is designed to implement the research acquired in the Destination Marketing Development grant. The marketing initiatives should occur during the off-season when the region needs a boost in tourism business. The eligible award amount is $10,000 per municipality, with the maximum award being $39,550 for the project total.