In this article, you will learn why a nonprofit balanced scorecard is one of the most powerful tools nonprofit organizations can use to track and measure their performance. This article will also give you a better understanding of balanced scorecards for nonprofits and provide tips on how to create one for your organization.
Who is this template for?
This template is for all nonprofit organizations.
What are the main sections covered in this template?
The main sections include: what is a nonprofit balanced scorecard, elements, KPIs for each element, and free templates.
Have you ever heard of a nonprofit balanced scorecard template before? If not—you're not alone!
A nonprofit balanced scorecard is one of the most powerful tools nonprofit organizations can use to track and measure their performance. This article will give you a better understanding of balanced scorecards for nonprofits and provide tips on how to create one for your organization.
It's time to take your nonprofit to the next level!
What Is a Nonprofit Balanced Scorecard?
A nonprofit balanced scorecard is a performance management tool used by nonprofits to measure success. A nonprofit balanced scorecard defines success from four categories:
Learning and Growth
By tracking performance from these four perspectives, organizational leaders can comprehensively view their nonprofit's success. Additionally, a balanced scorecard can help organizations identify areas where improvements need to be made.
Performance tools are used all the time in the corporate world to measure progress and ensure that businesses are successful. However, performance tools can also be of great benefit to nonprofits as well.
Nonprofit organizations have unique needs and goals that often require more comprehensive tracking than a traditional business environment. A nonprofit balanced scorecard helps organizations view their performance from multiple perspectives, allowing them to make better-informed decisions and ultimately become more successful in advancing their mission.
Having all metric tracking in one place allows nonprofit leaders to quickly assess their organization's progress toward goals and make timely adjustments.
Elements of a Nonprofit Balanced Scorecard
When creating a nonprofit balanced scorecard, leaders must consider each of the four perspectives and the metrics that fall within these categories.
Let's take a closer look at each of these important elements:
Financial metrics measure the nonprofit's fiscal health and ability to achieve its mission. These metrics should include items such as profit and loss, cash flow, budget targets, and return on investment.
Additionally, the financial metrics should include fundraising goals and progress, as these are integral parts of any nonprofit's success.
While the goal of nonprofits isn't to make a profit (like in the corporate world), they still need to ensure that the organization is financially secure and able to meet its goals. This requires organizations to keep their finances healthy and follow a strategic budget.
Learning and Growth
The learning and growth perspective applies to staff, volunteers, board members, and more. This perspective focuses on the capacity and performance of your nonprofit's staff, such as employee satisfaction, skillset development, and overall effectiveness. It also measures the organization's ability to recruit, retain, and develop talent to advance its mission.
Metrics to consider in this category include team satisfaction, innovation level, customer service ratings, and retention rates.
You can measure employee engagement by asking employees to rate their job satisfaction, how they feel about the organization, and how much progress they feel they are making.
Measuring staff performance can involve tracking how well employees are achieving their goals and how quickly they complete tasks successfully.
It is important to keep track of these internal metrics as they allow leaders to measure their team's success and serve as indicators of potential areas for improvement.
The internal processes perspective centers around the organization's operations and how well its programs and initiatives are being executed.
This includes metrics such as program effectiveness, cost-efficiency rates, customer satisfaction ratings, and the number of people the organization serves.
By measuring these performance metrics, you can gain insights into how your organizational systems function and what areas need improvement. This information allows you to make necessary adjustments and ensure that all programs run as efficiently as possible.
Last but certainly not least is the donor perspective. This measures the nonprofit's ability to retain and grow its pool of donors as well as their satisfaction level.
This includes metrics such as donor retention rate, acquisition costs, annual giving campaigns, and the number of new donors.
By tracking these metrics, nonprofit organizations can identify areas where they can improve in order to better engage with donors and increase support.
The donor perspective is essential to a nonprofit's success, as it drives fundraising efforts and helps bolster the organization's mission. In addition, tracking these metrics helps organizations ensure that their donors are happy with their giving experience and feel valued for their contributions.
This, in turn, leads to higher levels of satisfaction and continued donations over time, thus strengthening the nonprofit's financial position. Ultimately, it is essential for nonprofits to measure the donor perspective in order to generate and maintain a consistent base of support for their organization.
KPIs for Each Element of a Nonprofit Scorecard
In order to create an effective nonprofit balanced scorecard, it is helpful to identify the key performance indicators(KPIs) of each element
KPIs are metrics that provide insight into how each element of the balanced scorecard for nonprofits performs and can help leaders make adjustments where necessary.
When tracking metrics from a financial perspective, nonprofits should keep track of items such as:
Revenue growth rate
Cost of fundraising
Return on assets (ROA).
Progress of fundraising goals
Learning and Growth KPIs
When tracking metrics for the learning and growth perspective, organizational leaders should consider:
When tracking metrics from the internal perspective, nonprofits should look at:
Number of new programs developed/created
Any awards or recognitions received specific to the performance of the nonprofit
Number of constituents served
Number of new program participants
Donor Perspective KPIs
When tracking metrics from the donor perspective, organizations should pay attention to:
Donor retention rate
Annual giving campaigns
Number of returning donors
Donor acquisition costs
Number of new donors
These KPIs should help provide nonprofit leaders with a comprehensive view of their organization's performance and financial health.
Measuring these KPIs allows nonprofit leaders to identify areas that need improvement and make necessary changes in order to remain competitive. By understanding where their organizations are performing well, nonprofits can also develop strategies to capitalize on those strengths and further advance their mission.
Free Nonprofit Balanced Scorecard Templates
Fortunately, there are many free nonprofit balanced scorecard templates available online. We’ve included three templates below to help you begin creating a balanced scorecard for your own organization.
Balanced Scorecard Table
The balanced scorecard template is a useful tool for evaluating an organization’s performance in multiple areas. The template includes four sections that measure different aspects of performance: stakeholders (for nonprofits, this would be the financial perspective), customers (donors), processes, and employees. Plus, you can customize it by downloading it here.
Balanced Scorecard Example
This balanced scorecard example is designed to provide a framework to measure the performance of an organization in terms of its financial, operational, service and patient outcomes.
It includes measures such as organizational effectiveness, cost management, quality care delivery, patient safety and satisfaction, and employee engagement and community outreach. The template provides a comprehensive view of performance and helps to identify areas of improvement. You can view it here.
General Balanced Scorecard Template
This balanced scorecard template for nonprofits can help you create a strategy that focuses on the impact your organization has on customers (donors), internal processes, financial objectives, and learning and growth.
Wrapping Up: The Next Steps
A nonprofit balanced scorecard is a powerful tool to help organizations measure and improve their performance. By setting targets, nonprofit leaders can ensure that they are on track to achieving their goals and impacting the world.
Additionally, tracking KPIs for each of the four perspectives provides nonprofit leaders with a comprehensive view of their organization's effectiveness. The nonprofit balanced scorecard templates shared in this article should help you get started with creating a scorecard for your own organization.
With the right tools, nonprofits can quickly scale fundraising and programming and take back their time. But, what makes something the “best” tool? And how do you justify an additional expense in a resource-constrained organization? Download this guide to learn more.