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Looking for Travel and Tourism Grants in Wisconsin? Find the perfect grant for your nonprofit on Instrumentl
Skip the search. Get matched with grants that fit your non-profit.
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Unspecified amount
Unspecified amount
Unspecified amount
Smart recommendations based on your profile — in minutes.
Up to US $15,000
Up to US $300,000
Unspecified amount
More than US $50,000
Unspecified amount
Unspecified amount
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US $100,000 - US $5,000,000
Up to US $39,550
Up to US $28,250
About Us
Wisconsin’s smallest cabinet agency makes a tremendous impact. At one half of one percent of the state budget and one half of one percent of the state workforce, the Department of Tourism markets Wisconsin as one of America’s premier travel destinations under the brand name Travel Wisconsin, supporting an industry that makes up more than 7 percent of the state’s gross domestic product.
The team at Travel Wisconsin is honored to be joined by the Wisconsin Council on Tourism, our committee members and our industry partners to maintain tourism’s ranking as a top Wisconsin industry.
Joint Effort Marketing (JEM) Grant Program
The Joint Effort Marketing (JEM) Grant Program offers funding to make a promotion or event come to fruition. The grant reimburses Wisconsin nonprofit organizations for qualified promotional costs. There are five categories of JEM grants.
One Time/One-of-a-Kind Events
Why You Should Apply
Up to US $79,100
US $5,000 - US $250,000
Up to US $30,000
About Us
The mission of the Wisconsin Department of Tourism is to inspire travelers to visit Wisconsin. As Wisconsin’s smallest cabinet-level state agency, in terms of budget and staff, the Department plays a significant role in generating greater economic impact for Wisconsin through tourism.
The Department of Tourism markets Wisconsin as a premier travel destination under the Travel Wisconsin brand. We are also home to the Wisconsin Office of Outdoor Recreation, Meet in Wisconsin, Sports Wisconsin, Film Wisconsin and the Wisconsin Arts Board. Together, we uplift a robust tourism economy that enriches the lives of every Wisconsinite.
Meetings Mean Business Grant
The Meetings Mean Business (MMB) grant program helps destinations by providing financial assistance for facility costs or host destination expenses as you bid for regional and national meetings or conventions.
Why You Should Apply
The purpose of the fund is to assist destinations as they bid for national or Midwest regional meetings and conventions that generate hotel overnights and a significant economic impact for the area where they’ll be held. Such meetings may be held by a variety of different kinds of businesses, trade shows organizations, groups, etc. The purpose is to bring meetings or conventions into the state, but not to fund existing in-state events that are regularly scheduled or which routinely rotate to destinations within the state.
Up to US $39,550
Up to US $30,000
Department of Tourism
The Department of Tourism markets Wisconsin as a premier travel destination under the Travel Wisconsin brand. We are also home to the Wisconsin Office of Outdoor Recreation, Meet in Wisconsin, Sports Wisconsin, Film Wisconsin and the Wisconsin Arts Board. Together, we uplift a robust tourism economy that enriches the lives of every Wisconsinite.
The Ready, Set, Go! (RSG) Grant Program
The Ready, Set, Go! (RSG) grant program assists destinations in securing competitive sporting events that are not regularly held in Wisconsin and require an upfront financial commitment. The RSG fund has $110,000 per fiscal year available for matching grants.
Why You Should Apply
Amount available per destination/per request is 50% of a bid fee or 50% of other allowable site/venue/municipal fees, up to the maximum allowable funding. Please see RSG Grant Guidelines document for complete grant requirements.
More than US $50,000
Unspecified amount
US $1,900 - US $1,000,000
Unspecified amount
Unspecified amount
Up to US $15,000
Unspecified amount
Showing 26 of 30+ results.
Sign up to see the full listWhat's the typical amount funded for Wisconsin?
Grants are most commonly $92,581.
What's the total number of grants in Travel and Tourism Grants in Wisconsin year over year?
In 2024, funders in Wisconsin awarded a total of 49,160 grants.
Among all the Travel and Tourism Grants in Wisconsin given out in Wisconsin, the most popular focus areas that receive funding are Education, Philanthropy, Voluntarism & Grantmaking Foundations, and Human Services.
1. Education
2. Philanthropy, Voluntarism & Grantmaking Foundations
3. Human Services
How is funding for Travel and Tourism Grants in Wisconsin changing over time?
Funding has increased by 8.86%.
How does grant funding vary by county?
Milwaukee County, Dane County, and La Crosse County receive the most funding.
| County | Total Grant Funding in 2024 |
|---|---|
| Milwaukee County | $1,633,180,004 |
| Dane County | $1,188,297,084 |
| La Crosse County | $284,177,520 |
| Waukesha County | $242,610,917 |
| Brown County | $192,021,811 |
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