$1.1m More Per Year
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About Us
Wisconsin’s smallest cabinet agency makes a tremendous impact. At one half of one percent of the state budget and one half of one percent of the state workforce, the Department of Tourism markets Wisconsin as one of America’s premier travel destinations under the brand name Travel Wisconsin, supporting an industry that makes up more than 7 percent of the state’s gross domestic product.
The team at Travel Wisconsin is honored to be joined by the Wisconsin Council on Tourism, our committee members and our industry partners to maintain tourism’s ranking as a top Wisconsin industry.
Joint Effort Marketing (JEM) Grant Program
The Joint Effort Marketing (JEM) Grant Program offers funding to make a promotion or event come to fruition. The grant reimburses Wisconsin nonprofit organizations for qualified promotional costs. There are five categories of JEM grants.
One Time/One-of-a-Kind Events
Why You Should Apply
Showing 27 of 30+ results.
Sign up to see the full listWhat's the typical amount funded for Wisconsin?
Grants are most commonly $86,127.
What's the total number of grants in Travel and Tourism Grants in Wisconsin year over year?
In 2024, funders in Wisconsin awarded a total of 23,742 grants.
Among all the Travel and Tourism Grants in Wisconsin given out in Wisconsin, the most popular focus areas that receive funding are Education, Philanthropy, Voluntarism & Grantmaking Foundations, and Human Services.
1. Education
2. Philanthropy, Voluntarism & Grantmaking Foundations
3. Human Services
How is funding for Travel and Tourism Grants in Wisconsin changing over time?
Funding has increased by -51.03%.
How does grant funding vary by county?
Milwaukee County, Dane County, and Brown County receive the most funding.
| County | Total Grant Funding in 2024 |
|---|---|
| Milwaukee County | $682,570,856 |
| Dane County | $466,029,602 |
| Brown County | $106,804,944 |
| Waukesha County | $72,062,878 |
| La Crosse County | $56,045,918 |