Best Marketing Grants for Nonprofits in California

The Climate Adaptation and Resiliency Grant Program, established by AB109, aims to support conservation projects that enhance resilience against climate impacts in California. With an initial funding of $20 million from the Greenhouse Gas Reduction Fund, this program focuses on protecting ecosystems, assisting land managers, and increasing carbon sequestration, while aligning with statewide climate strategies and priorities. It seeks to promote environmental benefits and enhance the sustainability of natural and working lands.

The WNAN Natural History Research Grant supports research in biological natural history within western North America. Grants of up to $2,500 are available for five authors to assist with travel, supplies, and other research-related expenses. This initiative particularly encourages applicants from institutions where research is not the primary focus, aiming to foster diverse contributions to natural history.

The California Department of Food and Agriculture is inviting proposals for the Adaptive IPM for Invasive Agricultural Pests grant program. This initiative aims to develop integrated pest management strategies that can be implemented swiftly when new invasive pests threaten California's agriculture. With $500,000 available for one award, the program seeks to enhance existing IPM strategies and explore new control measures to combat pesticide resistance and ensure a sustainable agricultural environment.

The Water Recycling Funding Program (WRFP) by the California State Water Board supports projects that enhance water supply through the recycling of treated municipal wastewater. The program emphasizes the construction of facilities for treatment, storage, and distribution, with grants covering up to 35% of estimated construction costs. A local cost share of at least 50% is required, which may be reduced for disadvantaged communities. Applications are accepted year-round, with priority scores determined annually.

The AdvoCare Foundation, established in 1993, aims to promote health and wellness for children through its grant program. Focused on year-round initiatives, the foundation supports local communities where AdvoCare distributors operate. Grants typically last one year with an average funding of $25,000, although multi-year support may be available. The foundation prioritizes programs that foster positive health changes and encourages collaborative efforts with previous grantees.

The Maine Cancer Foundation is seeking proposals for cancer screening initiatives aimed at early detection and prevention. This RFP focuses on screenings for breast, cervical, colorectal, lung, prostate, and skin cancers. Proposals should align with evidence-based practices endorsed by the CDC and U.S. Preventive Services Task Force. Interested applicants are encouraged to consult with MCF prior to submission to discuss project concepts and receive feedback on draft applications.

The Proposition 68 Fish and Wildlife Improvement Grant aims to enhance the resilience of communities against climate change impacts while improving fish and wildlife habitats. Funded by the California Department of Fish and Wildlife, these grants support projects that protect coastal and rural economies, promote agricultural viability, and develop recreational opportunities. Key objectives include improving water retention and landscape resilience, ensuring the sustainability of vital ecosystems across California.

The Nesting Bird Habitat Incentive Program (NBHIP) supports the restoration and maintenance of habitats for nesting waterfowl and game birds on public lands. Established in 2018, it is funded through hunting validation fees, generating approximately $2 million annually. For FY 2025-26, up to $850,000 is allocated for habitat projects, divided into maintenance of existing perennial grass ($150,000) and restoration/enhancement of habitats ($700,000), promoting biodiversity and ecological health.

The Ocean Acidification, Hypoxia, and Harmful Algal Bloom Solicitation aims to enhance scientific understanding of critical water quality issues affecting California's coastal ecosystems. It provides funding for two tracks: understanding the biological impacts of ocean acidification and hypoxia, and researching harmful algal blooms for early warning and ecosystem resilience. This initiative is part of California Climate Investments, addressing growing environmental threats to coastal communities.

The Title XVI Water Reclamation and Reuse Projects, funded by the US Department of the Interior's Bureau of Reclamation, invites proposals for innovative water reuse solutions. This program enhances water supply reliability and supports sustainable practices for urban and agricultural communities. By leveraging Federal and non-Federal resources, the initiative aims to address water scarcity and improve hydropower reliability, aligning with national priorities for energy and resource management.

The Ralph J. Torraco Food Bank/Shelter Fund Grant, offered by the UNICO Foundation Inc., aims to combat hunger and provide shelter for the homeless and indigent. Eligible applicants include registered non-profit food pantries, soup kitchens, and shelters in 13 U.S. states. The grant focuses on direct services, ensuring that all funds are used for food and shelter, not for operating expenses, thereby promoting effective community support for vulnerable populations.

The Thornton S. Glide, Jr. and Katrina D. Glide Foundation provides grants to qualified 501(c)(3) organizations in California that focus on animal protection, land conservancy, agriculture, and civic endeavors. Established in 1995, the foundation prioritizes grants for specific capital acquisitions and does not support operational costs or direct aid to individuals. Emphasizing local impact, California-based organizations are favored over out-of-state counterparts.

The Division of Boating and Waterways Local Assistance Surrendered and Abandoned Vessel Exchange Grant Program aims to enhance public safety and protect the environment by funding the removal and disposal of abandoned recreational vessels. Managed by California State Parks, this program addresses the threat these vessels pose to navigation and waterways. With a history of successful financial assistance, the program has effectively mitigated the impact of abandoned vessels, ensuring cleaner and safer waterways for the community.

The Solutions for Congested Corridors Program (SCCP) offers $250 million annually in funding to enhance transportation, environmental, and community access improvements aimed at reducing congestion in California. Created by the Road Repair and Accountability Act of 2017, this competitive program invites regional agencies to propose projects that align with comprehensive corridor plans, focusing on safety, accessibility, and environmental benefits while fostering collaboration with local partners.

MaxInMotion Grants provide essential financial support to youth sports organizations in Arizona and California, ensuring that financially challenged children can participate in sports programs. This funding not only promotes physical fitness but also fosters character development, teamwork, and academic excellence among youth. By prioritizing inclusivity, MaxInMotion aims to create equal athletic opportunities for all children, including those with special needs. The foundation is dedicated to combating the negative impacts of reduced sports access in low-income communities.

The California Watershed Protection Fund Grant supports projects aimed at enhancing water quality and protecting watersheds throughout California. With grants ranging from $10,000 to $40,000, eligible applicants include 501(c)3 organizations and governmental entities. Priority is given to initiatives that engage impacted communities and uphold principles of equity and environmental justice. The fund emphasizes hands-on activities that yield tangible benefits for surface water quality, fostering community-based stewardship in response to fluctuating watershed needs.

The WKKF Grant, offered by the W.K. Kellogg Foundation, is dedicated to fostering a future where every child and family thrives. With a focus on nurturing early education, accessible healthcare, and equitable food systems, this grant supports initiatives that empower communities across the U.S. and parts of Mexico and Haiti. Organizations meeting IRS regulations and being legal entities, particularly 501(c)(3) nonprofits, are encouraged to apply for funding to create lasting impacts in their communities.

The NACD Technical Assistance Grants program, in partnership with NRCS, has been enhancing conservation district support since 2018. By funding staff hires, it aims to improve service for agricultural producers and address conservation workload challenges. The initiative focuses on outreach, education, and civic engagement to empower local communities, promote sustainability, and support historically underserved producers in implementing conservation practices, thereby fostering both individual and community resilience.

Ecolab Foundation

Ecolab Foundation is a philanthropic arm of Ecolab dedicated to advancing community well-being through programs that promote education, environmental stewardship, and public health. Its mission is to create positive social impact by supporting initiatives that strengthen communities and foster sustainable development.

The foundation’s primary areas of engagement include educational programs that enhance learning and workforce readiness, environmental projects that encourage conservation and sustainability, and health-related initiatives that improve hygiene and safety. It focuses on partnerships that deliver measurable benefits and long-term impact.

Ecolab Foundation operates primarily within the United States while also supporting global initiatives aligned with its corporate responsibility goals. Its geographic scope reflects a commitment to addressing local community needs and contributing to broader sustainability efforts.

The foundation collaborates with nonprofit organizations, educational institutions, and community-based groups. It prioritizes partnerships that demonstrate strong governance, clear objectives, and alignment with its mission of education, health, and environmental responsibility.

Ecolab Match Program

Ecolab established the Volunteer and Community Relations programs to encourage and reward Ecolab employee and alumni involvement in the communities where people live and work. There are three programs including the Board Leadership Volunteer Grant.

Board Leadership Volunteer Grant

Ecolab will donate up to $500 USD annually to a qualifying 501(c)3 organization (some restrictions apply) for which an eligible person serves on the Board of Directors. 

Focus Areas of Giving

• Youth and Education: programs that promote youth development, particularly for programs that ensure all students are successful
• Civic & Community Development: affordable housing, work readiness, crisis assistance and hunger relief
• Environment & Conservation: hands-on environmental learning programs, environment and conservation organizations
• Arts & Culture: arts education for children and youth as well as support for museums and the performing arts

The Levin Family Foundation Grant supports nonprofits focused on critical issues in Montgomery County, Ohio, such as the opiate epidemic, human trafficking, anti-bullying, and suicide prevention. Established in 1996, the foundation has invested over $12 million globally, emphasizing projects that align with its mission. Eligible organizations must be IRS 501(c)(3) tax-exempt. Priority is given to initiatives in the Greater Dayton Area, fostering positive community impact.

The Public Access Program Grants, established by the California Wildlife Conservation Board, aim to enhance public access to natural areas, promoting wildlife-oriented recreation and supporting projects that encourage hunting, fishing, and equitable access for underserved communities. By funding planning, implementation, and community outreach initiatives, the program fosters a connection between individuals, families, and the environment, ensuring that all Californians can enjoy the benefits of nature while becoming stewards of the land.

The K12 Strong Workforce Program Grant, initiated by California's legislature in 2018, aims to enhance career technical education (CTE) for K-12 local education agencies (LEAs). It fosters collaborations between K-12 schools and community colleges to create effective CTE pathways, ensuring students gain essential skills for successful transitions into higher education and the workforce. The initiative allocates $150 million annually to support innovative CTE programs, driving regional workforce development and addressing labor market demands.

The Smithsonian Forest Global Earth Observatory (ForestGEO) offers research grants for graduate students, postdoctoral fellows, and early-career researchers. These grants support projects utilizing Forest Dynamics Sites for fieldwork and data analysis, encouraging both natural and social science research. Proposals must integrate site data and can last from 3 months to 2 years. Funding covers research-related expenses, with priorities for projects enhancing educational and capacity-building efforts.

The Tobacco-Related Disease Research Program (TRDRP) supports California State Universities and Community Colleges to foster mentorship and training for students in tobacco-related research. This initiative, funded by tobacco tax revenues, aims to engage undergraduates and master's students, particularly from priority populations, in meaningful research and local tobacco control activities. With a maximum award of $1,150,000 over four years, this program seeks to eliminate commercial tobacco use and improve public health across California.

The Wildlife Conservation Board Grants, previously the Ecosystem Restoration on Agricultural Lands Program, focus on enhancing habitat on privately owned agricultural lands in California. This program aims to collaborate with landowners to implement projects that benefit wildlife habitat while ensuring economic sustainability. Eligible projects include habitat restoration, management activities, and enhancements that provide long-term ecological benefits. Applications are encouraged from projects that promote connectivity and support for justice communities.

The WaterSMART Applied Science Grants aim to enhance water management and supply reliability through innovative research and data utilization. By inviting qualified entities to apply for funding, the program focuses on improving hydrologic data access, forecasting capabilities, and modeling tools. This initiative aligns with federal priorities to optimize resources, ensuring water managers can effectively address future demands and adapt to climate challenges, thus fostering resilience in water operations across the nation.

Lilly Foundation

To extend Lilly’s charitable reach and impact, the Eli Lilly and Company Foundation (Lilly Foundation) was established in 1968 and is supported by donations from Eli Lilly and Company.

The Foundation is a tax-exempt, private foundation supporting programs that align with its philanthropic priorities.

Grantmaking Approach

The Lilly Foundation’s work is guided by a charitable vision of a world where every person has an opportunity to live their healthiest life. Through grantmaking focused on Lilly Foundation’s charitable vision, grants can serve as a catalyst for closing gaps and empowering individuals and communities to thrive.

All proposals should demonstrate clear alignment with at least one focus area and include charitable outcomes that are measurable and consistent with the Foundation’s long-term charitable goals.

Global Health, K-12 STEM Education and Economic Mobility Grant

Focus Areas

Global Health

Lilly Foundation, through its charitable grants, aims to support permissible charitable efforts to improve access to quality healthcare for resource-limited communities in low- and lower-middleincome countries (L/LMICs) and in the United States. Strengthening access to care is essential for enhancing community well-being and supporting economic stability in resource-limited settings.

The Global Health focus area aims to close gaps in quality healthcare by supporting charitable solutions that improve access, bring care closer to where people live, and address the high burden of non-communicable diseases (NCDs) in resource-limited settings. To the extent permissible, the Foundation prioritizes charitable efforts related to cardiometabolic health in resource-limited settings.

K-12 STEM Education

The K-12 STEM Education focus area aims to close the gaps for students from low-income communities by supporting programs that foster new pathways and pipelines to STEM education through focused K-12 efforts, concentrating on the critical middle school years. The Foundation’s K-12 STEM Education grants are focused on initiatives that benefit Marion County, Indiana.

Economic Mobility

The Economic Mobility focus area supports charitable and educational programs that strengthen workforce readiness, postsecondary and skills-based educational pathways, and housing stability to promote long-term prosperity. This support is focused on Marion County, Indiana, with the goal of improving economic opportunity for low-income communities and advancing community well-being.