Marketing Grants for Nonprofits in Wisconsin

NOTE: For nonprofit organizations new to U.S. Bank Foundation, a Letter of Interest is available. Community Affairs Managers will review Letter of Interest submissions periodically to learn about new and innovative programs and organizations in their regions and markets. After reviewing a Letter of Interest, a Community Affairs Manager may reach out with a request for a full application. You can access the Letter of Interest by clicking the “Submit a letter of interest” link at the bottom of this page. Letters of Interest may be submitted at any time during the year.

Community Possible Grant

Through U.S. Bank’s Community Possible® grant program, we invest in efforts to create stable jobs, safe homes and communities.

Funding Types

Within these general guidelines, we consider the following funding request types:

Operating grants

An operating grant is given to cover an organization’s day-to-day, ongoing expenses, such as salaries, utilities, office supplies and more. We consider operating support requests from organizations where the entire mission of the organization fits a Community Possible grant focus area.

Program or project grants

A program or project grant is given to support a specific, connected set of activities, with a beginning and an end, explicit objectives and a predetermined cost. We consider highly effective and innovative programs that meet our Community Possible grant focus areas.

Capital grants

A capital grant is given to finance fixed assets. The U.S. Bank Foundation considers a small number of requests for capital support from organizations that meet all other funding criteria, whose entire mission statement fits a Community Possible grant focus area, and with which the Foundation has a funding history. All organizations requesting capital funding must also have a U.S. Bank employee on the board of directors. U.S. Bank does not fund more than 1% of the non-endowment total capital campaign fundraising goal. All capital grant requests are reviewed and approved by the national U.S. Bank Foundation Board or by the U.S. Bank Foundation President.

Focus Area: PLAY

Creating vibrant communities through play.

Play brings joy, and it’s just as necessary for adults as it is for kids. But in low-income areas there are often limited spaces for play and fewer people attending arts and cultural events. That’s why we invest in community programming that supports ways for children and adults to play and create.

Access to artistic and cultural programming and arts education

Our investments ensure economic vitality and accessibility to the arts in local communities, as well as support for arts education. Examples of grant support include:

• Programs that provide access to cultural activities, visual and performing arts, zoos and aquariums and botanic gardens for individuals and families living in underserved communities
• Funding for local arts organizations that enhance the economic vitality of the community
• Programs that provide funding for arts-focused nonprofit organizations that bring visual and performing arts programming to low- and moderate-income K-12 schools and youth centers

Supporting learning through play.

Many young people across the country do not have the resources or access to enjoy the benefits of active play. Supporting active play-based programs and projects for K-12 students located in or serving low- and moderate-income communities fosters innovation, creativity, and collaboration and impacts the overall vitality of the communities we serve. Funding support includes:

• Support for organizations that build or expand access to active play spaces and places that help K-12 students learn through play and improves the health, safety and unification of neighborhoods in low- and moderate-income communities
• Programs that focus on using active play to help young people develop cognitive, social and emotional learning skills to become vibrant and productive citizens in low- and moderate-income communities

Focus Area: WORK

Supporting workforce education and prosperity.

We know that a strong small business environment and an educated workforce ensure the prosperity of our communities and reducing the expanding wealth gap for communities of color. We provide grant support to programs and organizations that help small businesses thrive, allow people to succeed in the workforce, provide pathways to higher education and gain greater financial literacy.

Investing in the workforce.

We fund organizations that provide training for small business development, as well as programs that support individuals across all skill and experience levels, to ensure they have the capability to gain employment that supports individuals and their families. Examples of grant support include:

Small business technical assistance programs

Job-skills, career readiness training programs with comprehensive placement services for low- and moderate-income individuals entering or reentering the labor force

Providing pathways for educational success.

To address the growing requirements for post-secondary education in securing competitive jobs in the workplace, we support:

• Organizations and programs that help low- and moderate-income and at-risk middle and high school students prepare for post-secondary education at a community college, university, trade or technical school and career readiness
• Programs and initiatives at post-secondary institutions that support access to career and educational opportunities for low- and moderate-income and diverse students

Teaching financial well-being for work and life.

Financial well-being is not only critical for financial stability, it’s crucial in helping individuals be successful in the workplace. Examples of grant support include programs that positively impact:

• K-12 and college student financial literacy
• Adult and workforce financial literacy
• Senior financial fraud prevention
• Military service member and veteran financial literacy

Focus Area: HOME

Working to revitalize communities one neighborhood at a time.

Children and families are better positioned to thrive and succeed in a home that is safe and permanent. Access to sustainable low-income housing is increasingly challenges for low-moderate income families. In response, our giving supports efforts that connect individuals and families with sustainable housing opportunities.

Access to safe, affordable housing

We provide financial support to assist people in developing stability in their lives through access to safe, sustainable and accessible homes. Examples of grant support include:

• Organizations that preserve, rehabilitate, renovate or construct affordable housing developments for low- and moderate-income families, individuals, seniors, veterans, and special-needs populations
• Organizations that provide transitional housing as a direct steppingstone to permanent housing
• Organizations that focus on Veterans housing and homeownership
• Construction of green homes for low- and moderate-income communities
• Energy retrofit programs for low- and moderate-income housing developments

Home ownership education

Owning and maintaining a home requires significant financial knowledge, tools, and resources. We support programs that assist low- and moderate-income homebuyers and existing homeowners. Examples of grant support include:

• Homebuyer education
• Pre- and post-purchase counseling and coaching
• Homeownership-retention programs designed to provide foreclosure counseling

NOTE: If your event is less than 30 daysaway, it is unlikely itwill be funded.

Our Mission

The Old National Bank Foundation believes that social responsibility is essential to fostering vibrant, sustainable communities. We realize this belief through strategic partnerships with charitable organizations addressing defined community needs.

Old National Bank Foundation

The Old National Bank Foundation makes contributions to nonprofit organizations to fund widespread community impact programs and/or projects. The Foundation is part of Old National's overall charitable giving initiative, which enables us to support programs that improve quality of life in areas of Indiana, Illinois, Kentucky, Michigan, Minnesota and Wisconsin where our clients, associates and shareholders live and work.

Invested in our communities

Caring for our clients means being an active and dynamic partner in the cities and towns we serve. Through sponsorships, Old National helps organizations improve the quality of life in the areas where our clients, associates and shareholders live and work.

Old National Bank Foundation Sponsorships

Old National sponsorships provide monetary support for events or activities, while enabling us to partner with many community organizations. Typically such sponsorships are in exchange for advertising and/or publicity that directly benefits Old National. Our goal is to make meaningful contributions, measure the results of our sponsorships, and work closely with the organizations we support.

Here are examples of the types of activities we sponsor:

• One-time events
• Fundraisers
• Golf tournaments/scrambles
• Corporate tables at galas
• Sporting events
• Special events (telethons, marathons, races or benefits)

History of the Foundation

Fern Pachel formed the Pachel Foundation with the assistance of the Biga family in 2007. Fern and her sister Elsie lived together in the Twin Cities until Elsie’s death in 1977. They took good care of their parents who lived on 19th Avenue East in Duluth. They also traveled to many countries, including Cuba. Elsie wisely advised Fern to put a little money away every paycheck. They successfully invested in the stock market starting in the 1950’s. The interest income is used to support many nonprofits in the state of Minnesota and northwestern Wisconsin.

NOTE: All JEM applications must be submitted at least 90 days prior to the first day of advertising that will be paid using JEM funds.

About Us

Wisconsin’s smallest cabinet agency makes a tremendous impact. At one half of one percent of the state budget and one half of one percent of the state workforce, the Department of Tourism markets Wisconsin as one of America’s premier travel destinations under the brand name Travel Wisconsin, supporting an industry that makes up more than 7 percent of the state’s gross domestic product.

The team at Travel Wisconsin is honored to be joined by the Wisconsin Council on Tourism, our committee members and our industry partners to maintain tourism’s ranking as a top Wisconsin industry.

Joint Effort Marketing (JEM) Grant Program

The Joint Effort Marketing (JEM) Grant Program offers funding to make a promotion or event come to fruition. The grant reimburses Wisconsin nonprofit organizations for qualified promotional costs. There are five categories of JEM grants.

Destination Marketing

• Projects must include a partnership of at least three municipalities or communities who all benefit from increasing visitor expenditures.
• There are two facets within this grant: a development option and marketing option.
  • The Development Option provides financial resources to commission or purchase research.
    • Qualifying research includes:
      • Discovering a region’s differentiation qualities in order to define a brand and focus a marketing strategy.
      • Securing data to measure the impact of the visitor on the local economy.
  • The Marketing Option funds efforts that apply previous research.
    • The campaign time frame should occur during the off-season or when the region needs tourism business. 

Why You Should Apply

• A JEM grant is often a catalyst for communities, giving them the means to make an impact on their economy and create jobs for its residents.
• It could be just the thing to bring an idea to life.

NOTE: All JEM applications must be submitted at least 90 days prior to the first day of advertising that will be paid using JEM funds.

About Us

Wisconsin’s smallest cabinet agency makes a tremendous impact. At one half of one percent of the state budget and one half of one percent of the state workforce, the Department of Tourism markets Wisconsin as one of America’s premier travel destinations under the brand name Travel Wisconsin, supporting an industry that makes up more than 7 percent of the state’s gross domestic product.

The team at Travel Wisconsin is honored to be joined by the Wisconsin Council on Tourism, our committee members and our industry partners to maintain tourism’s ranking as a top Wisconsin industry.

Joint Effort Marketing (JEM) Grant Program

The Joint Effort Marketing (JEM) Grant Program offers funding to make a promotion or event come to fruition. The grant reimburses Wisconsin nonprofit organizations for qualified promotional costs. There are five categories of JEM grants.

Sales Promotions

• These must offer significant incentives for a limited period of time (usually 6-8 weeks) to persuade a targeted market to visit the area.
• Applications should include a list of participating businesses and the proposed incentives.

Why You Should Apply

• A JEM grant is often a catalyst for communities, giving them the means to make an impact on their economy and create jobs for its residents.
• It could be just the thing to bring an idea to life.

NOTE: The Joyce Foundation accepts grant inquiries online throughout the year. Proposals are considered at meetings of the Foundation’s Board of Directors in April, July, and December. Applicants are strongly encouraged to plan their application and proposal submission process for the April or July meetings, since most grant funds will be distributed at those times.

About

Through its grantmaking and other policy-focused efforts, the Foundation seeks to:

• Racial Equity: Incorporate the voices of, and achieve more equitable outcomes for, Black, Indigenous and people of color (BIPOC) communities in the Great Lakes region.
• Economic Mobility: Improve the ability of individuals in the Great Lakes region to move up the economic ladder within a lifetime or from one generation to the next.
• Next Generation: Incorporate the voices of, and improve outcomes for, the next generation of Great Lakes residents, defined as young people born after 2000.

Education & Economic Mobility Grants

The Education & Economic Mobility Program, through the focus areas below, works to increase the number of historically underserved young people who move up the economic ladder by ensuring equitable access to high-quality education and jobs. We invest in local, state and federal policies that ensure historically underserved young people have effective educators, graduate high school with academic and career momentum, and attain college credentials with economic value. We also support policies that help ensure low-wage workers achieve economic stability, dignity, and mobility. In the short term, we will invest in research, policy development, and advocacy to help the education systems recover from the COVID-19 pandemic.

Effective Educators

Advance federal, state and district policies to ensure historically underserved students in the Great Lakes region have highly effective, diverse teachers and principals. Efforts include research, policy development, advocacy, and technical assistance to reform teacher preparation, diversify the educator pipeline, build strong pathways from high school into teaching, and overhaul school staffing models to support principals and spread the reach of great teachers. Our investments here are focused on Illinois, Indiana, and Minnesota and on national efforts.

College and Career Readiness

Support federal, state and school district policies that ensure historically underserved young people in the Great Lakes region graduate high school ready for college and career success. Efforts include research, policy development, and advocacy to reform dual-credit and remediation policies, expand access to quality work-based learning opportunities, and align K-12, post-secondary and workforce systems.

Post-Secondary Success

Support federal and state policies to close race- and family income-based gaps in college attainment. Efforts include scaling up proven student support models to improve community college outcomes; preserving access for students of color and rural students to affordable, high- quality public college options and to labor markets that require college degrees; seeking racial and family income representativeness at selective public universities; and supporting advocacy, litigation, and policy development to narrow gaps in post-graduate financial outcomes for students of color and low-income students.

Future of Work

Support state and federal policies to help low-wage workers achieve greater economic stability, dignity, and mobility, with a special focus on technology’s role in the workplace and labor market. Specifically, we will support state policy to ensure employees can access public benefits, refundable tax credit policies, and nascent policy development on issues of technology and the labor market.

About

Strengthening the food system and building a just future

The Chicago Region Food System Fund addresses hunger and business disruption by bolstering the region’s communities and local food system in response to COVID-19 and other systemic shocks. The total support granted by the Fund is $11,438,150 to 156 non-profit organizations since June 2020.

Adapting to strengthen resilience in the food system

The pandemic has taught us a lot. A resilient food system is resilient because people, land, and communities are able to adapt to changing conditions, including major shocks, in ways that minimize immediate losses and strengthen the capacity for everyone to thrive. Food system nonprofits and businesses are moving quickly based on that experience, building on assets, and prototyping new ways of doing things in this changed context. It’s a dynamic moment. The CRFSF team wants to support and accelerate that dynamism as much as possible, both in the grants we make and how we partner to capture learning with a commitment to continual improvement.

Diverse approaches, hopeful future

Some see resilience in the context of climate change. Others in the ability to live through and transform trauma. Still others see it as food sovereignty rooted in traditional ecological knowledge as practiced by indigenous communities. Or in locally owned and well-integrated food businesses. No one approach can define and ensure resilience—but together the region’s vibrant web of rural, urban, and peri-urban food communities can build a resilient, racially and economically just future.

Chicago Region Food Fund Grants

The Chicago Region Food System Fund continues its grantmaking with $1.5 million in grants designed to build on community assets to strengthen Chicago’s local food system. The Spring Community Asset Round prioritizes projects that will further cultivate existing community assets to aid in long-term food system transformation. Funding in this round focuses on two areas: building on the resources and capacity of individual organizations, and on strengthening partnerships between organizations and institutions of various size, geography and type that implement community-led food initiatives. 

The CRFSF team takes a broad view of food system work and encourages participation from diverse communities: urban neighborhoods and rural communities; tribal nations; LGBTQIA+ organizations; veterans; food chain workers; food system businesses; investors; and more.

The Fund will focus support for community-based food work in two different ways: building on the assets of individual organizations, and supporting multi-organization initiatives. Funding may range from $10,000 to $250,000 in both categories. The Fund is committed to funding at all levels in each category.

Community Assets

“Community” means different things to different people. For some, it’s centered in a place like a neighborhood or town. For others, a community is cultural. Or springing from an identity such as gender. Or shared experience or status, such as veterans. We respect all these forms of community and ask, as you write, that you focus on the assets your form of community builds on.

Yes, communities suffer from structural disinvestment, racism, and economic discrimination and fall on hard times. The pandemic has had tragic impacts, including on how food is produced, processed, distributed, and consumed in the Chicago region. As we know, these challenges don’t translate into community deficiencies. Rather, they call for community-driven responses that build on the strength within: the gifts of committed people; community associations like block clubs and veterans groups; institutions like schools, houses of worship, and hospitals; the resources inherent in land, water, and buildings; and the local food businesses that bring food from farm to table. Communities gather and deploy these social and physical assets to increase the value and availability of food, while building community wealth. The Chicago Region Food System Fund wants to provide the support communities need to do that.

The Spring Community Asset Round prioritizes projects that will further cultivate existing community assets to aid in long-term food system transformation. While emergency food assistance may still be supported as part of an initiative, it must be coupled with some other food system activity such as a farm or community garden, wasted food rescue, processing food for prepared meals, or support for businesses providing emergency food.

About the DNR

In keeping with our mission, the DNR is dedicated to working with Wisconsinites while preserving and enhancing the natural resources of Wisconsin. In partnership with individuals and organizations, DNR staff manage fish, wildlife, forests, parks, air and water resources while promoting a healthy, sustainable environment and a full range of outdoor opportunities.

State Park and Forest Heritage Trust Fund

The Wisconsin Legislature created the State Park and Forest Heritage Trust Fund to provide grants to Friends Groups for the maintenance and operations of state parks, southern state forests, state trails or state recreation areas. A Friends Group must have established an endowment fund for the benefit of the property. Only interest generated by the endowment fund can be used as the applicant’s match.

What does this program do?

This program is designed to provide technical assistance and training for small rural businesses. Small means that the business has fewer than 50 new workers and less than $1 million in gross revenue.

What kind of funding is available?

There is no maximum grant amount; however, smaller requests are given higher priority. There is no cost sharing requirement. Opportunity grants are limited to up to 10 percent of the total Rural Business Development Grant annual funding.

How may funds be used?

Enterprise grants must be used on projects to benefit small and emerging businesses in rural areas as specified in the grant application. Uses may include:

• Training and technical assistance, such as project planning, business counseling and training, market research, feasibility studies, professional or/technical reports or producer service improvements.
• Acquisition or development of land, easements, or rights of way; construction, conversion, renovation of buildings; plants, machinery, equipment, access for streets and roads; parking areas and utilities.
• Pollution control and abatement.
• The capitalization of revolving loan funds, including funds that will make loans for start-ups and working capital.
• Distance adult learning for job training and advancement.
• Rural transportation improvement.
• Community economic development.
• Technology-based economic development.
• Feasibility studies and business plans.
• Leadership and entrepreneur training.
• Rural business incubators.
• Long-term business strategic planning.

Opportunity grants can be used for:

• Community economic development.
• Technology-based economic development.
• Feasibility studies and business plans.
• Leadership and entrepreneur training.
• Rural business incubators.
• Long-term business strategic planning.