Marketing Grants for Nonprofits in Alabama

The Coca-Cola Foundation is our company's primary international philanthropic arm.

Since its inception in 1984, The Foundation has awarded more than $1.4 billion in grants to support sustainable community initiatives around the world.

Giving Back to Communities

The Coca-Cola Foundation, the independent philanthropic arm of The Coca-Cola Company, is committed to a charitable giving strategy that makes a difference in communities around the world. In 2021, The Coca-Cola Foundation contributed $109.2 million to approximately 350 organizations globally.

Read more about our priorities in the 2021 Business & Environmental, Social and Governance Report.

Note:  All other nonprofit program and sponsorship requests may be submitted throughout the year. See the following pages for details about other programs: 

• Alleviating Hunger
• Housing and Shelter

Publix Super Markets Charities supports various types of nonprofit organizations throughout the Southeast with a primary focus on helping youth, promoting education, alleviating hunger, and reducing homelessness.

Our key focus areas.

From alleviating hunger and reducing homelessness to supporting youth programs and education initiatives, we are dedicated to making lives better in the communities where we live and work. Our founder, George Jenkins—affectionately known as Mr. George—believed in giving back and donated his time, talent, and money. We are proud to continue his legacy of building hope and nourishing brighter futures through our support of nonprofit organizations. If you represent a nonprofit organization, request our support.

Encouraging Youth

We believe every child should be able to explore their interests and develop their talents. Our founder, George Jenkins, used to say, “Find out who you are, what you want to be, and go for it.” To help children achieve their dreams, we are proud to support a variety of programs including summer camps, art exhibits, music programs, and youth wellness initiatives that inspire young minds, nurture potential, and build confidence. 

Supporting Education

Inspiring young minds.

We believe every child deserves the opportunity to excel in school and in life. Our founder, George Jenkins, was passionate about helping people, especially children, prepare for opportunities that set them up for success. We are proud to support a variety of educational programs that encourage children’s success in school and spark interest in science, math, technology, the arts, and more.

Bring independent documentary filmmakers to your community for screenings and conversations around powerful stories and the art of filmmaking. Screening Partners are partner organizations that present Southern Circuit screenings, Q&As, and other filmmaker engagements with the community. Screening Partners develop screening audiences through strategic marketing and partnerships. As a group, they participate in the film selection process and discuss programming/marketing strategies for each film. Screening Partners act as hosts to touring filmmakers, providing recommendations for travel, lodging, and dining.

South Arts coordinates filmmaker tours and provides marketing materials for each film. South Arts recognizes the value of filmmaker participation by providing an honorarium for each filmmaker’s tour, with the support of the National Endowment for the Arts.

Screening Partners must be nonprofit, educational, or governmental organizations residing in the South Arts region (Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee). Southern Circuit Screening Partners have included schools, churches, arts centers, municipalities, and other organizations, serving audiences of all ages.

Southern Circuit is invested in partnering with Historically Black Colleges and Universities in the South Arts region.

What films are presented?

Southern Circuit prioritizes featuring Southern filmmakers and stories. We are committed to presenting films by filmmakers of color, LGBTQ+ filmmakers, and filmmakers with disabilities. Selected filmmakers should have an ethical relationship with the topics and individuals/communities represented in their work. We are invested in including emerging and first-time filmmakers.

Screening Partners are provided a Southern Circuit Film Guide with potential selections for the season. Screening Partners work together to select six films that will tour to all Screening Partners. The Southern Circuit Film Selection Meeting will be held in June. At least one representative from your organization will be required to participate.

NOTE: Requests related to hunger relief programs must be submitted from March 1 to April 30 for a September decision and announcement. See the following grant pages for details on other programs

• Youth or Education
• Housing and shelter.

Our key focus areas.

From alleviating hunger and reducing homelessness to supporting youth programs and education initiatives, we are dedicated to making lives better in the communities where we live and work. Our founder, George Jenkins—affectionately known as Mr. George—believed in giving back and donated his time, talent, and money. We are proud to continue his legacy of building hope and nourishing brighter futures through our support of nonprofit organizations. If you represent a nonprofit organization, request our support. 

Alleviating Hunger

Nourishing hope with food banks.

Providing nourishing meals to our neighbors in need is at the heart of who we are. Our founder, George Jenkins, believed that as a food retailer, we had a responsibility to feed the hungry. “We’re not only in the grocery business; we’re in the people business,” he often said. Since 2015, Publix Super Markets Charities has contributed more than $32.5 million to hunger-related programs. We are proud to continue our commitment to alleviate hunger in our communities year-round by supporting local food banks and other nonprofits across the Southeast.

Max and Victoria Dreyfus Foundation Grant

The Foundation will consider requests to support museums, cultural and performing arts programs; schools and hospitals; educational, skills-training and other programs for youth, seniors, and persons with disabilities; environmental and wildlife protection activities; and other community-based organizations and programs.

With a funding contribution from Toyota in connection with the launch of the RAV4 Hybrid Woodland Edition, NEEF is seeking projects that will help make public lands more accessible and enjoyable for Americans of all abilities together with their families and friends. Through the Driving Mobility and Accessibility on Public Lands grant, NEEF aims to:

• Increase the capacity of local organizations to address mobility and accessibility considerations on public lands and waterways; and
• Improve the level of access, comfort, and enjoyment experienced by public lands visitors of all abilities together with their families and friends.

NOTE: All requests related to housing and shelter  programs must be submitted by the deadline above for a decision and announcement near the end of the year. See the following grant pages for details on other programs

• Youth or Education
• Alleviating Hunger

Our key focus areas.

From alleviating hunger and reducing homelessness to supporting youth programs and education initiatives, we are dedicated to making lives better in the communities where we live and work. Our founder, George Jenkins—affectionately known as Mr. George—believed in giving back and donated his time, talent, and money. We are proud to continue his legacy of building hope and nourishing brighter futures through our support of nonprofit organizations. If you represent a nonprofit organization, request our support

Reducing Housing Insecurity & Homelessness

Building hope.

Our founder, George Jenkins, believed a home provided more than shelter. He believed it gave families safety, independence, and hope. To help those struggling with housing insecurity, Publix Super Markets Charities supports Habitat for Humanity and other nonprofits that provide housing and shelter services across the Southeast. Over the last seven years, we have donated more than $28 million to organizations that provide transitional support, client service programs, and financial support for housing.

What does this program do?

This program is designed to provide technical assistance and training for small rural businesses. Small means that the business has fewer than 50 new workers and less than $1 million in gross revenue.

What is an eligible area?

Rural Business Development Grant money must be used for projects that benefit rural areas or towns outside the urbanized periphery of any city with a population of 50,000 or more. Check eligible areas. 

What kind of funding is available?

There is no maximum grant amount; however, smaller requests are given higher priority. There is no cost sharing requirement. There are two types of RBDG projects, Opportunity grants and Enterprise grants.

• Opportunity type grants are limited to up to 10 percent of the total Rural Business Development Grant annual funding.
• Enterprise type grants must be used on projects to benefit small and emerging businesses in rural areas as specified in the grant application.

How may Enterprise type funds be used?

Enterprise grants must be used on projects to benefit small and emerging businesses in rural areas as specified in the grant application. Uses may include:

• Training and technical assistance, such as project planning, business counseling and training, market research, feasibility studies, professional or/technical reports, or producer service improvements.
• Acquisition or development of land, easements, or rights of way; construction, conversion, renovation of buildings; plants, machinery, equipment, access for streets and roads; parking areas and utilities.
• Pollution control and abatement.
• The capitalization of revolving loan funds, including funds that will make loans for start-ups and working capital.
• Rural distance learning for job training and advancement for adult students.
• Rural transportation improvement.
• Community economic development.
• Technology-based economic development.
• Feasibility studies and business plans.
• Leadership and entrepreneur training.
• Rural business incubators.
• Long-term business strategic planning.

How may Opportunity type funds be used?

• Community economic development.
• Technology-based economic development.
• Feasibility studies and business plans.
• Leadership and entrepreneur training.
• Rural business incubators.
• Long-term business strategic planning.

NOTE: New applicants are encouraged to contact Nikki Estes at 404-874-7244 x816 to discuss eligibility before applying.

Presentation Grants Program

Presentation Grants are an opportunity for organizations in South Arts' nine-state region to receive fee support to present Southern guest film directors, visual and performing artists, or writers from outside of the presenter's state. Artist fee support is awarded for:

• film (documentary, fiction, experimental, and animation),
• performing arts (theater, music, opera, musical theater, and dance),
• literary arts (fiction, creative nonfiction, and poetry),
• traditional arts, and
• visual arts (crafts, drawing, experimental, painting, photography, sculpture, and mixed media).

Projects must include both a public presentation (film screening, performance, reading, or exhibition) and an educational/community engagement component. These grants are limited and very competitive. Based on the artist fee, the maximum request is $9,500 for modern dance and contemporary ballet or $7,500 for other artistic disciplines. 

South Arts is committed to diversity, equity, inclusion, and accessibility. We have prioritized this commitment to ensure that Black, Indigenous, and People of Color (BIPOC) led organizations, LGBTQIA+ led organizations, and organizations representing persons with disabilities are represented as both applicants and grantees. In addition, we encourage applications for projects that engage BIPOC artists, LGBTQIA+ artists, and artists with disabilities.